2018 Sk8Expo Presenters

Keynote Speakers

Do you know your rights?

Learn what rights you have when it comes to ADA requirements

Jeffrey W. Johnson is the founder of the Johnson Law Group. Mr. Johnson is rated AV by Martindale.  He is the current President of the Florida Defense Lawyers Association (FDLA).    For the last several years, he has been a Board of Director of the International Amusement and Leisure Defense Association (IALDA).

He has extensive litigation and jury trial experience in the areas of general tort liability.  He has defended actions involving wrongful death, personal injury, premises liability, product liability, auto and commercial transportation liability, and construction defect related claims since 1987. Mr. Johnson’s experience includes jury trials for the amusement industry, restaurant and retail industry, and auto and commercial transportation industry.

Mr. Johnson is admitted to practice before The Florida Bar.  He is an active member of the Defense Research Institute (DRI); Council for Litigation Management (CLM); International Association of Amusement and Parks and Attractions (IAAPA); Trucking Industry Defense Association (TIDA); Transportation Lawyers Association (TLA); Housing Authorities Insurance Group (HAI); National Restaurant and Retail Defense Association (NRRDA); Palm Beach County Bar Association and the Broward County Bar Association.  He has spoken at conferences throughout the United States. He currently represents one of the largest privately-owned amusement company in the United States in their litigation throughout the State of Florida.

He received his Bachelor of Arts degree from Tulane University and his Juris Doctorate degree from the University of Miami School of Law. He is admitted to practice in all trial and appellate courts in the State of Florida, as well as the U.S. District Court (Southern and Middle Districts of Florida).




Book More Birthday Parties using Social Media and Digital Marketing

Learn how to significantly increase customer foot traffic through digital impulse marketing that will drive consistent and predictable repeat revenue and return visits (and more birthday parties!) using your customers’ data. Learn how to significantly increase customer foot traffic through digital impulse marketing that will drive consistent and predictable repeat revenue and return visits (and more birthday parties!) using your customers’ data.

Discover key actionable insights, tips & tricks we’ve gained, at FetchRev, from over 65 million monthly digital communications with consumers via email, SMS, and social media channels.

Learn how to leverage this data to increase the lifetime value of your customers; driving more birthday parties and return foot traffic by leveling up your email and social communications through audience-segmented messaging and creative design, buy now and coupon offerings, improved subject-lines and tag-lines, and automated drip marketing.

Brandon Willey

Brandon has more than 12 years of executive leadership experience in sales, marketing and business operations. Prior to taking the helm as Founder and CEO of FetchRev, a foot traffic generation software for local businesses and franchises, he established and grew scalable sales, marketing, customer success and fulfillment teams at Reputation.com, Recruiting.com, FrontSpin and Hopscratch.

Now, headquartered in Tempe, Arizona, Brandon and the FetchRev team builds software that helps businesses to engage customers, book more parties, grow their revenue, and drive return foot traffic and referrals.

Brandon has broad knowledge of the local digital advertising ecosystem with extensive experience in inbound and outbound revenue growth, email and search marketing, social media, retargeting, geotargeting, segmentation, automation, machine learning and more.

Brandon is an Arizona State University alum, is president of the board of directors for the Tempe Community Council, and is co-founder of Startup Scalers, a sales consulting and training organization, along with several other innovative technology and media startups.




To Be or Not To Be: Mitch Olson – Meadowbrook Insurance

Workers Compensation Coverage Options for Owners
Mitch Olson – Program Marketing Supervisor

The session will cover the pros and cons of opting for coverage versus excluding yourself from workers compensation coverage as applicable across states.

Licensed and appointed in 43 states. He served in the United States Army from 1987 to 1991. He is a graduate of the University of Texas with a B.S. in Communications. Meadowbrook and Mitch can assist you with the steps to keep your business protected.



What is your per head in your Game Room?  Do you Know?  Would you like it to be better?

Marketing Your Game Room

Learn secrets to making more money from your games from

Jim Anderson
Owner FunQuest Family Entertainment Center, Lynchburg VA
Owned & Operated FunQuest for over 30 Yrs


When you market your Game Room like an Attraction you will see your per head increase.

Jim has been very successful in increasing game revenue in Skating Centers that he has consulted with for over the past years.

Michael Springman
Director of FEC Development


  • Employee of Betson for 21 years
  • Trained and supported Betson Sales Force
  • Worked with FEC locations throughout the United States to increase earnings

Bill Freeman
Player One Amusement

Bill offers a unique blend of product knowledge, game room consulting, and technical expertise. These three attributes allow Bill to be more than your typical Salesman,” “Bill is a true Triple Threat.”

Before joining Player One Amusement Group, Bill represented Benchmark Games Factory, SEGA GameWorks FEC Group.  While with Sega GameWorks, Bill honed his sales and technical skills and he quickly rose through the ranks to become their first Technical Manager and then their first General Manager/Technical Manager. Before his tenure at SEGA, Bill worked for Walt Disney World Company for 11 years as their computer system technician.




Find the Customers Who Matter Most – Kimberly Persons

Social Media may not be enough: Target your customer with Every Door Direct Mail a service from your post office that might help bring your customers back, its easy and cost effective.

Kimberly Persons is currently one of the South Florida district’s Business Development Specialists. Starting her career nearly 20 years ago, she held multiple positions and accomplishments under the U.S. Postal Service’s system. From humble beginnings as a mail processing clerk to becoming a quality improvement technician her first 10 years; to executive administrative positions ranging from international mail supervisor to the current title specializing in product sales and field/branch support under the Marketing department. Ms. Person brings a wealth of experience and insight regarding processes and tailoring the best shipping options for your business. She spent a great deal of time training the district employees in Every Door Direct Mail acceptance and troubleshooting local isolated issues. Kimberly is this year’s speaker on the U.S. Postal Service’s Every Door Direct Mail program.





Better Staff… Better Service

Jim Dvorak, United Skates of America, Columbus, Ohio

Jim Dvorak is currently the CEO / Chairman of United Skates of America, Inc. (USA) which operates 20 Roller Skating facilities located in 11 states (Ohio, Michigan, Florida, Illinois, New York, New Jersey, Maryland, California, Indianapolis, North Carolina, Arizona)

Jim started at USA in 1980. Through out his tenure, Jim has held the following positions:

National Sales Manager
National Sales Manager, Marketing and Regional Manager
Vice President of Marketing and Sales
Executive Vice President
CEO/ Chairman

United Skates currently employees 782 employees company wide. However, USA looks at the company as 20 separate individual companies.

The top priority for USA since 1980 has been to have a high quality of management and part time associate team at each location. It’s the basis for the success of your business!! It’s always been a challenge!